As the above figure shows, there are all sorts of good and evil standards, such as the ones from political parties, churches or nations.
This means, each person or organization gives mutually contradicting different orders, such as, "Love A, do B", "Hate A, don't do B."
Which standard of right and wrong an individual person chooses is nothing but which classifier's (=religion, political party, ethical organization, community, nation, revelator etc.) orders he/she empathises and submits.
You are able to make such individual commands to be objects of your arguments.